Advertiser Policy

This Advertiser Policy applies to any person, company, agency, or entity (“Advertiser”, “you”, “your”) that purchases, places, or manages advertising campaigns, creatives, or promotional content on VIVACADE (the “Platform”), including through self-serve interfaces, managed services, or any third-party demand-side platform (DSP) or mediation partner integrated with VIVACADE.
By purchasing advertising inventory, uploading creatives, or otherwise using VIVACADE’s advertising services, you agree to comply with this Advertiser Policy, our Terms of Service, Privacy Policy, and all applicable laws and regulations.

1. Prohibited Content & Categories

The following types of advertising and content are strictly prohibited on VIVACADE:

Adult / sexually explicit content
Pornography, nudity, escort services, adult toys, OnlyFans-style promotions, dating sites with explicit focus, webcam/chat services
Weapons, explosives, ammunition, and related accessories
Firearms, knives designed for combat, gun parts, fireworks, bomb-making instructions
Tobacco products & related items
Cigarettes, e-cigarettes, vapes, nicotine pouches, rolling papers, hookah
Gambling & real-money gaming
Online casinos, sports betting, poker, fantasy sports with real-money prizes, crypto gambling (unless you hold a valid license in every jurisdiction where the ad is shown and we have pre-approved the campaign in writing)
Illegal drugs, drug paraphernalia, and drug-related services
Cannabis promotion (except in jurisdictions where fully legal and pre-approved), synthetic drugs, prescription drug sales without license
Pharmaceuticals & medical devices
Prescription drugs, controlled substances, unapproved weight-loss pills, miracle cures, stem-cell treatments without proper authorization
Misleading, deceptive or fraudulent content
Get-rich-quick schemes, fake news, phishing, “you’ve won” scams, fake antivirus alerts, impersonation of brands or people
Discriminatory, hateful, or extremist content
Promotion of hate speech, racial supremacy, terrorism, violence against protected groups
Malware, spyware, adware, or deceptive software
Any product/service that installs unwanted software, hijacks browsers, mines cryptocurrency without consent
Unrealistic health/financial claims
“Lose 30 kg in 7 days”, “Guaranteed 1000% ROI”, “Cure cancer naturally”
Political advertising (unless pre-approved case-by-case)
Electioneering, PACs, referendum campaigns, issue advocacy during sensitive periods
Content targeting children under 13
Any ad that attempts to collect personal information from children or is designed to appeal primarily to users under 13

2. Prohibited Practices

You must not:

Use misleading ad copy or creatives (bait-and-switch, hidden disclosures, countdown timers that are fake)
Employ cloaking techniques to show different content to VIVACADE’s moderation systems vs. real users
Use automatic redirects, pop-unders, pop-overs, or other disruptive formats not explicitly allowed
Run ads that auto-play with sound without user interaction (unless muted by default and clearly labeled)
Target users in a way that violates applicable privacy laws (GDPR, CCPA, etc.)
Scrape or collect data from VIVACADE users without explicit consent
Use third-party trackers or pixels that have not been pre-approved by VIVACADE
Rotate creatives or landing pages after approval to evade moderation (“creative bait & switch”)
Promote multi-level marketing (MLM), pyramid schemes, or chain-letter schemes

3. Creative & Landing Page Requirements

All advertisements and linked destinations must:

Be clearly identifiable as advertisements
Contain accurate descriptions of the product/service offered
Include functional and accessible landing pages (no 404s, no redirect loops)
Load quickly and be mobile-optimized (most VIVACADE users are on mobile)
Comply with the technical specifications provided in the advertiser dashboard or partner documentation
Use only languages supported by the targeted regions
Display appropriate age-gating or regional restrictions when required by law

4. Targeting & Data Usage

You may only use audience segments and targeting options provided directly by VIVACADE or its certified partners.
You are not permitted to bring your own personally identifiable information (PII) or sensitive data for targeting unless you have obtained explicit, GDPR/CCPA-compliant consent and we have approved the data source.
Retargeting / remarketing lists may only be created from users who have interacted with your own content on VIVACADE and must respect opt-out signals.

5. Approval & Moderation

All creatives, landing pages, and campaigns are subject to review and approval.
Approval is not guaranteed and can be revoked at any time if policy violations are discovered post-approval.
We reserve the right to pause, reject, or remove any campaign without prior notice if it violates this policy or harms user experience.

6. Compliance with Laws

You are solely responsible for ensuring that:

Your products/services are legal in every country/region where your ads are displayed
You hold all required licenses and permits
Your advertising complies with all applicable advertising regulations (ASA, FTC, GDPR ePrivacy, DSA, etc.)

7. Consequences of Violation

If you violate this Advertiser Policy, we may (at our sole discretion):

Reject or remove your ads immediately
Suspend or permanently ban your advertising account(s)
Forfeit any prepaid balance or withhold payments
Report serious violations to law enforcement or regulatory authorities
Pursue legal remedies for damages caused to VIVACADE or its users

8. Changes to the Advertiser Policy

We may update this policy at any time.
Significant changes will be notified through the advertiser dashboard, email, or other official communication channels.
Continued use of our advertising services after such changes constitutes acceptance of the updated policy.

9. Contact

Questions regarding advertising policies, creative approvals, or account status:
Email: vivacade@gmail.com

Thank you for advertising with VIVACADE.
We aim to maintain a safe, family-friendly, and enjoyable environment for all players while supporting high-quality advertisers.